They asked participants to rate the personality of 20 fonts using 15 adjective pairs. Your font choices may influence your audience’s imaginations, moods, and expectations when they view your content.Ī study conducted back in 2006 by the Software Usability Research Laboratory (SURL) at Wichita State University looked at the personality traits that people associate with different fonts. So when it comes to choosing the best design fonts, which should you spring for? Something more conventional, like Arial or Cambria? Or something more gaudy like Impact or Monotype Corsiva? Different fonts have different characteristics But many designers have also created font designs that are meant to be weird and out there, for special uses only. For example, designers have worked hard to develop both Serif and Sans Serif fonts for maximum readability.
When you’re creating your own promotional posters, flyers, packaging and site design, you should put some careful thought into picking the design fonts to use.įor example, simply changing the font choice on this movie poster we made for Titanic makes for an entirely different tone:ĭifferent fonts have been designed for different purposes. As a bit of a crude example: you wouldn’t use Comic Sans on the poster for a hard-hitting drama, right? Similar to how colors have associations, fonts also have unique characteristics. In fact, Netflix even announced that they now have their own custom website design font: Netflix Sans. In the intersecting worlds of marketing and design, quite a bit of thought has been put into how fonts affect our perception of products. It’s the idea that certain colors elicit a certain emotional response from us (like yellow = happy and blue = sad). You may have heard about color psychology before. How font psychology can influence how we perceive products There’s a good chance they can influence how people perceive your marketing content and your product. So when it comes time to design an ad, or a product label, or a logo, put some thought into the font designs you use. From books, to snacks, to beauty products, the power is often in the packaging.
Whether or not we realize it, design plays a big role in how we perceive the value of a product. The promotional poster design might have more to do with it than you realize. Sure, many of us hop on the bandwagon for the latest binge-able show. There is no shortage of options to choose from on Netflix.
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